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Ultimate Gaming Setup

A gaming room to explore in 360° on Amazon.

Client
Amazon
Type
Campaign
Role
Lead design engineer
Year
2024
Ultimate Gaming Setup festival page on a phone and a tablet: a purple hero with the festival title above a row of gaming gear.

Brief

Amazon’s Ultimate Gaming Setup campaign returned to Japan for the 2024 holiday sale, with eight brands including Microsoft, Logitech and Red Bull. The gaming room from the Amazon page was also built for real at a three-day Touch and Try event in Shibuya, with Daigo Umehara as a guest.

My part

  • Led engineering of the campaign page on Amazon, on desktop and mobile.
  • Built the Virtual Gaming Room: three desks, for beginner, normal and expert players, that you can look around in 360° and shop from.
  • Built AR for phones, so you can see the gear in your own room.
  • Built a spec comparison chart, because people want to compare the numbers before buying expensive gear.
  • Also built the Palworld tie-in and the Amazon Music playlists.

The work

Looking around a setup in 360°, where each hotspot opens a product.
Placing gear in a room with AR on a phone.
Phone screens at an angle showing gaming desk scenes with plus-sign hotspots, beginner, normal and expert tabs, event details and Palworld merchandise.
The setups for each level.
Four phone screens: the festival home, the Touch and Try event dates and guest, a desk setup with hotspots, and recommended products with category tabs.
The event, setups and recommendations on mobile.
Tablet screens showing the desktop site: the hero, a warm-lit desk setup with hotspots, recommended product carousels and a spec comparison table.
The desktop page.
Touch and Try at ZeroBase Shibuya.

Results

¥520MIn sales, from ¥51.5M of ad spend
3×Bigger than the 2023 campaign, with ¥88M from eight brands
3,486People at Touch and Try over three days
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