Yamazaki Jitsugyo Showroom

Brief

Yamazaki Jitsugyo sells hundreds of kitchen, bath and living products on Amazon. Many of them do almost the same job, so it’s hard to know which one you need. After a year of pitching, the team agreed on a showroom: rooms in an ordinary Japanese home with the products in use. We found a real house and photographed it.

At the shoot

I wasn’t leading the shoot, but I was there to make sure the photos would work for the build. I checked that each shot could be used as a room you move around in, with space for the hotspots, and that the products were placed where people would look for them.

My part

• Led engineering of the showroom, on desktop and mobile.
• Built each room as a large photo you can drag around, with hotspots that open each product.
• Organised the products into six rooms, from the kitchen to the entrance, so you can find things by where they would be used.

The work