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Disney+ Premium Hub

A Disney+ hub on Fire TV.

Client
Disney+
Type
Campaign
Role
Lead design engineer
Year
2026
Status
Ran during Summer 2026
The Disney+ hub on Fire TV: seven category tiles for Disney, Pixar, Marvel, National Geographic, anime, Star Wars and Star, with a QR code to subscribe in the corner.

Brief

In Japan, most people think of Disney+ as Disney and Pixar films for families. It also has anime, Korean dramas, Star Wars and National Geographic. Disney+ wanted a page on Fire TV that shows this wider range and gets people to subscribe.

Built to be reused

Disney+ was the first brand to use the hub, but I built it as a Webflow template that any Brand Innovation Lab team around the world can use. It is templatized so anyone can add the content, and launch for the next client on Fire TV. It was also the first custom Fire TV build in Webflow in Japan.

My part

  • Built the design in Webflow, and gave feedback on what it needed to work as a hub.
  • On Fire TV, full-screen video opens in the system player, which can’t show anything on top of the video. I found a way around this, so the video still plays full screen and a QR code to sign up appears over it when it’s paused.

The work

A video walkthrough of the hub.
The anime page: Twisted Wonderland, Medalist season 2 and Bullet/Bullet, each with a synopsis, a trailer button and a sign up to watch button.
The anime page.
The Star page: Gannibal season 2, Shogun and Made in Korea, each with a synopsis, a trailer button and a sign up to watch button.
The Star page.
The category grid with every tile turned over to show a short line about what is in it.
Each tile flips to a description when the remote selects it.
A paused clip with a play button in the middle and a panel at the top with a QR code to scan with your phone and sign up to Disney+.
When a clip is paused, a QR code lets you sign up on your phone.

Results

1stEntertainment brand to run a custom Fire TV ad in Japan
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