Metal Gear Solid Δ: #FindSnake
Metal Gear Solid Delta was one of gaming’s most anticipated remakes. Before launch, Konami needed to remind the world why Snake mattered. I built the campaign site end to end: all animation, microinteractions, and interactions. Designed and built the AR experience from concept through delivery, Snake hidden inside Amazon delivery envelopes and activatable by fans who received them. Helped plan and execute the physical event space, including NFC-tagged product integrations. Contributed to the streaming and social strategy behind the Twitch activation.
Built the campaign site with all animation, microinteractions, and interactions. The site itself was designed to reward attention: camouflage boxes hidden across the page that fans could find and click, unlocking exclusive Snake wallpapers. Additional unlocks were tied to the physical event, where attendees received codes that revealed more content on the site. Designed and built the AR experience from concept through delivery, activatable through Amazon delivery envelopes. Contributed to strategy around the Twitch activation and how to leverage social across the campaign.
"One must die and one must live. No victory, no defeat. The survivor will carry on the fight."