IRIS Virtual Showroom
Buying a large home appliance online is fundamentally broken. You can see it, but you can’t know if it fits your space, your room, your life. IRIS OHYAMA and Amazon BIL set out to solve that. I was part of the team from initial ideation through pitch, and owned all technical production: prototyping, cross-team AR integration, the custom landing pages, and all microanimations and interactions. The result was a virtual showroom that let customers place IRIS products in their actual homes before buying.
Contributed to campaign ideation and the virtual showroom concept from early stages. Built the campaign landing pages end to end. Integrated AR placement functionality in collaboration with Amazon's View in Your Room team, embedding their capability directly into our custom experience rather than redirecting customers to a separate tool. Built all microinteractions and interactions. Owned everything on the production technical side from prototype through delivery.